Six connected Arup digital capabilities

Six capabilities.One connecteddelivery team.

Bring us one stuck problem or the whole stack. We shape the scope honestly, build with the same core team, and keep every handoff visible.

01 / 06Websites

Websites.

Arup capability film

Landing pages and Shopify stores that convert.

Fast, on-brand websites and Shopify stores built to sell. Everything from a one-page landing to a full multi-page store, wired end to end with analytics and clean handovers.

  • Design, copy direction, and page structure — no template kits
  • Next.js or Shopify build with real page-speed optimization
  • Analytics wired: GA4, Meta pixel, event tracking on every CTA
  • SEO fundamentals baked in — metadata, sitemap, structured data
  • Clean CMS or admin handover so your team can edit without us

Landing pages 2–3 weeks · Shopify stores 4–6 weeks

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02 / 06Digital marketing

Digital marketing.

Arup capability film

Meta and Google, plus the creative that carries them.

Paid ads that get measured on ROAS, not vanity metrics. Creative built in-house — every campaign has its own visual voice, not a template swap.

  • Campaign strategy on Meta, Google, and LinkedIn where it fits
  • Static + reel creative produced in-house, not stock-swapped
  • Landing pages tuned to each campaign, not just repurposed
  • Weekly reporting on ROAS, CAC, and pipeline — not impressions
  • Ongoing budget and creative iteration based on what's working

Kickoff in 1 week · monthly retainer thereafter

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03 / 06SEO

SEO.

Arup capability film

Technical fixes and content that earn page one.

Site audits, on-page fixes, content strategy, and clean link acquisition. We report on rankings and organic traffic, not on how many articles we shipped.

  • Technical audit — Core Web Vitals, crawl issues, index bloat
  • Keyword strategy tied to real search intent, not tool suggestions
  • On-page optimization and internal linking rebuild
  • Content plan for 6–12 months, written by us or briefed to your team
  • Monthly ranking, traffic, and conversion reporting

Audit 2 weeks · retainer usually 6-month minimum

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04 / 06Software development

Software development.

Arup capability film

Custom web apps and internal tools, shipped in weeks.

Modern stacks, clean handovers, and honest scope conversations. From MVPs to internal ops tools that replace a spreadsheet you shouldn't be running your business on.

  • Product shape + scope conversation before any code
  • Modern stack — Next.js, Node, Postgres, TypeScript end to end
  • Weekly demos and honest scope adjustments as we build
  • Real deployment on Vercel, Railway, or your infra of choice
  • Handover with docs and a 30-day support window included

MVPs 6–10 weeks · internal tools 3–6 weeks

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05 / 06App development

App development.

Arup capability film

iOS and Android from one codebase.

React Native apps that feel native and ship faster than a two-team build. When your product needs a phone-shaped surface, we ship one that works.

  • React Native or Expo build — one codebase, both stores
  • Native-feel navigation, gestures, and platform-appropriate polish
  • Push notifications, deep linking, and analytics wired in
  • App Store and Play Store submissions handled by us
  • Post-launch OTA update pipeline so you ship fixes fast

MVPs 8–12 weeks · v1 launches 12–16 weeks

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06 / 06AI & workflow automation

AI & workflow automation.

Arup capability film

Custom GPTs, agents, and workflows with guardrails.

AI systems designed with human checkpoints, claim review, and hallucination guards. Content ops, review pipelines, RAG assistants — real production, not a demo.

  • Workflow design — where AI fits, where it doesn't, honest scope
  • Custom agents or GPTs with proper guardrails and human review gates
  • RAG over your own docs — not another chatbot with a system prompt
  • n8n / Zapier / custom orchestration wired to real business events
  • Monitoring and iteration — we watch outputs and tune the prompts

Prototypes 2–4 weeks · production 6–10 weeks

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Not sure which one fits?

Message us with a sentence about what you're working on. We'll tell you honestly — even if the answer is “you don't need us for that.”

Tell us what needs to move.

Bring the messy version. A rough idea, an underperforming campaign, a spreadsheet that became a product, or a stack that stopped talking to itself.

The first conversation is free. No pitch deck and no account-manager handoff.

We reply personally. No mailing list.